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Fashion with a conscience
When it comes to shoes, we think way beyond the box. BoBo combines original British design and ethical materials and production, creating a collection that doesn’t just look good; it feels darn good, too.
Made with care
There are amazing, nature-kind alternatives to mainstream shoe materials available, and we show how they can be used to drop-dead-gorgeous effect, without any animal ingredients. That means no leather or animal products, no nasty glues or dyes – in fact, nothing that’s harmful to anyone, whether they have four legs or two.
Designed for life
Call us old-fashioned, but we think it’s what’s on the inside that really counts. That’s why we’re obsessed with comfort and fit, just as much as beautiful design. Our shoes are crafted for real life, wherever the day (or night) might take you. After all, what’s on your feet should make you happy, not hobble.
Join the Slow Fashion movement
‘Fast fashion’ just isn’t our thing. Our eco-friendly and ethical shoes are crafted with consideration, built to last and made for those who care as much about where their fashion comes from as how great it looks. We can tell you exactly who made every pair of shoes, where and how. It’s just one way we can all make a positive impact, and reaches far beyond our footwear.
The symbolism of the lotus flower is at the heart of BoBo. It reminds us of our commitment to purity, compassion and nature, and informs every part of the BoBo journey, from the way we source our materials to the people we work with and our approach to design. It inspires us to go our own way, and we hope it encourages you and your BoBos do the same.
Alicia Lai, founder “It really is the most wonderful thing to run a business based on my own ethics and beliefs as a vegan”.