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Charming in harmony with the earth.
Charmone’s mission is to create beautiful, luxurious, sexy shoes that are also sustainable and cruelty-free. Every shoe incorporates European design and quality while using only animal-free, eco-friendly materials. Charmone believe no one should sacrifice their style conscious just to serve their social conscience. The shoe brand is focused on compassionate design principles that guide everything they do:
Compassion for Animals: This all started when a vegan friend of the two founders, often clad in the latest, coolest, designer leather shoes, complained that all non-leather shoes were either a) ugly; b) poor quality; and often c) both! So it got them thinking- why all the fuss about leather anyway? Isn’t there a way, in this modern age, to get away from using animal skins as the ultimate luxury? Traditionally, non-leather shoes were considered inferior due to poor construction, lack of breathability and generally being harder on the environment. Thankfully Charmone found a way to eliminate every traditional barrier by using high-quality Italian microfibers that are constructed exactly like leather, making them breathable, lightweight and colorfast. Not to mention water-resistant! So you can easily be an animal lover while wearing killer heels.
Compassion for the Planet: How can you use synthetic materials and call it eco-friendly? Well, believe it or not, the process of creating microfiber is less polluting to the environment than the process of tanning, factory farming and processing leather. In addition, the materials that make up Charmone shoes are free from harmful PVCs, using instead a light polyurethane coating which is gentler on the environment. Charmone also incorporates sustainable practices throughout the production process, from using last boards made from 70% pre-consumer waste to using recycled materials in our boxes, business cards and other printed materials. Who says it’s not easy being Green?
Compassion for People: Charmoné shoes are made sweatshop-free in Italy and Brazil, ensuring you enjoy quality craftsmanship without contributing to harsh working conditions. In addition to minimizing the impact of manufacturing, Charmoné takes it a step further by donating 5% of all profits to charities that support people, animals and the environment. The first charity slated for donation is Women for Women International, a charity that provides women survivors of war, civil strife and other conflicts with the tools and resources they need to move from poverty and crisis to stability and self-sufficiency.