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The Site for Fashion + Beauty That is Good for Us, Others + The Earth



To those who say sustaianble US manufacturing can't be done and if it is, only at far too expensive a price. We say: Introducing Groceries, a sustainable brand made in America that is as affordable as it is breathtakingly cool.  

Groceries measure success by the good-paying jobs they create and the amount of green textiles they order. The California label exists to create a demand for fashion using only localized manufacturing and recycled/organic textiles. Garments are manufactured in their own California factory, with fabrics traced to the farm and human beings followed across the supply chain to make sure that everyone is treated fairly. Groceries' operations improve the lives of their entire supply chain, their customers and the environment. It is a brand confident that the model and values they have created are the future of apparel manufacturing.


From helping small family farms receive a fair price in the market to empowering our customers with information and access, we answer to and empower human beings.


Groceries source directly to the seed and trace all of their fabrics from the farm to their factory using only use 100% GMO-free, Pesticide & Herbicide-free, Recycled, Closed-loop, & Fair-traded Ingredients.

Hemp is an extremely fast growing and renewable crop, producing more fiber yield per acre than any other source. The plant is naturally pest resistant; therefore it doesn’t require the use of pesticides or genetic modification.

Cotton recycling prevents unneeded wastage and is a more responsible option than disposal. Groceries' 100% Post-industrial Recycled Cotton Denim Jersey comes from discarded yarn and fabric, mostly the selvage from weaving and fabric from factory cutting rooms.

Closed-Loop Lyocell From Renewably-Sourced Eucalyptus: Made with wood pulp from sustainable tree farms, lyocell is created through the use of nano-technology in an award-winning closed-loop process that recovers or decomposes all of its solvents and emissions.

Plastic Water Bottles: Recycling polyester lessens our dependence on petroleum as a raw material source. It curbs discards, thereby prolonging landfill life and reducing toxic emission from incinerators.