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The Site for Fashion + Beauty That is Good for Us, Others + The Earth



The Earth is our home and its inhabitants are our neighbors. Together we share the responsibility for its wellbeing. After seeing how fashion has immense negative impact on ecological and social circumstances, KUYICHI was established.

The first conscious fashion brand. KUYICHI started our journey in 2001. Since then KUYICHI have been innovating and inspired.

KUYICHI were the first to introduce socially-responsible organic cotton jeans wear. And they lead the way in creating sustainable fashion from recycled cotton, recycled plastic bottles and alternative materials such as hemp and tencel. KUYICHI is comprised of a bunch of human beings joined by ideals who give the best of themselves to reach their goals. Join us on their journey so that one day fashion brands can be fully sustainable.

The name KUYICHI is derived from the Peruvian god of the rainbow who brought colour in society as well. Why Peru? The first organic cotton KUYICHI used was Tanguis cotton from Oro Blanco in Peru.

Sustainability isn’t just a trend. And it shouldn’t be the next generation’s job. Now and in the future. Quality fashion should be created in a 100% sustainable and responsible way.